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BRAIN RULE RUNDOWN

Rule #9: Stimulate more of the senses.

  • Our senses work together so it is important to stimulate them! Your head crackles with the perceptions of the whole world, sight, sound, taste, smell, touch, energetic as a frat party.
  • Smell is unusually effective at evoking memory. If you're tested on the details of a movie while the smell of popcorn is wafted into the air, you'll remember 10-50% more.
  • Smell is really important to business. When you walk into Starbucks, the first thing you smell is coffee. They have done a number of things over the years to make sure that’s the case.
  • The learning link. Those in multisensory environments always do better than those in unisensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.