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The brain is an amazing thing. Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge?
Brain Rules is about what we know for sure, and what we might do about it.
Dr. John Medina is a developmental molecular biologist and research consultant. He is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University.
The 12 Rules
Read the chapter, then use these tutorials to reinforce the concepts:
Explore each rule through illustrations, charts and video. These tutorials are designed
to reinforce the concepts in the book; we recommend reading the corresponding
chapter first.
EXERCISE | Rule #1: Exercise boosts brain power.
SURVIVAL | Rule #2: The human brain evolved, too.
WIRING | Rule #3: Every brain is wired differently.
ATTENTION | Rule #4: We don't pay attention to boring things.
SHORT-TERM MEMORY | Rule #5: Repeat to remember.
LONG-TERM MEMORY | Rule #6: Remember to repeat.
SLEEP | Rule #7: Sleep well, think well.
STRESS | Rule #8: Stressed brains don't learn the same way.
SENSORY INTEGRATION | Rule #9: Stimulate more of the senses.
VISION | Rule #10: Vision trumps all other senses.
GENDER | Rule #11: Male and female brains are different.
EXPLORATION | Rule #12: We are powerful and natural explorers.
Breakthrough idea
The Harvard Business Review selected Medina's ideas on exercise at work as one of its Breakthrough Ideas for 2008.
HBR Interview - "The Science of Thinking Smarter"
Brain Rules News
Links to all the Brain Rules and John Medina media coverage.
Read the Brain Rules News
Read the Blog
Authors@Google Event (video)
USA TODAY (book review)
Brain Rules for Presenters (slideshow)
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